Posts

Cosmetic Innovation: new strategic branding

Mazzaferro Monofilaments now has strategic branding Where a product from Mazzaferro Monofilamentos arrives from now on - whether in Brazil or in one of the more than 60 countries around the world to which the company exports - it will…

Cosmetic Innovation: challenges of beauty brands

The challenges of beauty brands facing the post-consumer (Heloisa Bomtempo) The beauty market presents many differentials in relation to other consumer goods sectors. More and more, we see the empowerment of people, who know themselves better,…

Cosmetic Innovation: hair color factory

Mazzaferro invests more than R$ 5 million in hair color factory In just three years, Color Charts reached 50% of market share. Mazzaferro, a company with 65 years in the nylon segment, does not stop growing and innovating. And, Mazzaferro…