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Meeting with Rachel Maia

Our COO, Monica Vilah, had the privilege of attending the Rachel Maia | Resilience & Management Event at WTC São Paulo. It was a high-level gathering filled with truly inspiring insights! Rachel Maia, a reference in Brazil's luxury…
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Open Pitch 2024

At the Open Pitch event held on August 28th at CEITEC, the 10 graduation projects (TCC) from FATEC Adib Moisés Dib were presented. Our COO, Monica Vilah, proudly represented us as one of the judges for the 10 TCC projects. Monica…
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Breastfeeding Encouragement

We want to highlight the Golden August campaign here at the company, emphasizing the importance of breastfeeding not only for the baby's health but also for strengthening the bond between mother and child. We are immensely grateful to our colleagues…
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MZF4 at Colgate-Palmolive

On August 15th, as a supplier of toothbrush bristles to Colgate-Palmolive Brazil, MZF4 Monofilaments had the opportunity to participate in the 1st Diversity, Equity, and Inclusion Workshop (Supplier Diversity Workshop). The event aimed…
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Oral Health

At MZF4, we believe that oral health is essential for the well-being of our team members and employees. We then conducted in June an awareness campaign with the theme: "The best medicine for health is a smile!" This initiative reinforces…
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Italians in Brazil

Yesterday our CEO, Claudio Mazzaferro, received an honorable mention at an event held by the City Council of São Bernardo do Campo (São Paulo, Brazil). The ceremony highlighted the contributions of Italian immigrants and their descendants…
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ESG in Brazil

Our EHS technician, Jéssica Melo, represented us at the "ESG in Brazil" Forum held at ESPM in São Paulo, in partnership with PRIME, the UN's right arm for business universities in Brazil and around the world. This event was an excellent…
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Certificate of Renewable Energy 2024

For the fifth consecutive year, MZF4 has received the Renewable Energy Certificate due to our outstanding Atmospheric Emissions results. By choosing renewable energy sources, MZF4 avoided the emission of 206.81 tCO₂ in 2023. This achievement…
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Gratitude!

Gratitude to the dear Rodrigo Vazquez and Ana Paula Fonseca for their kind words at our 40th-anniversary event! "A final toast with a glass of sparkling wine reflected what are also our beliefs: 'A dream without action is just a dream; action…
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Ready to the future

I would like to start by emphasizing our international and global vocation, but with our feet firmly planted in Brazil. It is worth highlighting our pride in being a Brazilian company that is increasingly making its mark abroad. We navigate…
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MZF4 Nowadays

It is an honor to be here today to share with you the vibrant present of MZF4, as we celebrate our 40 years of history. Our journey began with the visionary founder Nello Mazzaferro (my father), whose hard work and entrepreneurial spirit left…
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A legacy of 40 years

Today I will talk a bit about history! In the 1930s, the chemist Wallace Reuters in the United States led a research program aimed at synthetically reproducing natural molecules such as cellulose, silk, and rubber. Initially, the main goal…
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MZF4… celebrating!

Today, we held a ceremony celebrating the 40th anniversary of MZF4 at the Renaissance São Paulo Hotel in São Paulo, Brazil. On this occasion, the three Mazzaferro brothers (Maurizio, Claudio, and Giovanni) welcomed high-level professionals…
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Celebrations to all Mothers

A Happy Mother's Day to all mothers around the world... who, with their dedication and love, are true inspirations to each one of us!
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Labor’s Day

Today we celebrate not only individual achievements and efforts, but also the collective strength that drives our company toward success. At MZF4, we recognize that our diversity is our greatest asset, bringing together talents from different…
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Thanks, Itaú!

Today, we are honored to receive from Itaú Unibanco, our longstanding partner, a plaque commemorating MZF4's 40 years of operation in Brazil. Represented by Felix Campos and Anderson Bovi from Itaú bank, a leader in technological innovation…
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Ergonomics Training (NR-17)

We would like to share with you the success of our campaign and training sessions held this month, focused on ergonomics (NR-17). This initiative aimed to reach all exposure groups in our company, both administrative and operational. During…
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Operational Excellence on Logistical Processes

Today we held an important Safety Training on Electric Pallet Jack Operation - NR11 here at MZF4. Under the guidance of engineer Paulo D'Amore, employees were trained to operate safely and efficiently, as well as standardize practices for equipment…
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MZF4 at LeaderX (São Paulo)

Participation of our COO, Mônica Vilah, in the LeaderX Talks event, in person, at the 38th edition, São Paulo Chapter. The event presents excellent potential for acceleration in Innovation, Corporate Governance, and Sharing among 500+…
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Working at Heights

Today, an important training session on Working at Heights (NR35) was conducted at the MZF4 plant in São Paulo. Leaded by instructor Fábio Barros (civil firefighter) the training was aimed at the maintenance team. Working at heights…
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Happy Easter!

We at MZF4 Group wish all our friends, partners, and collaborators a Happy Easter, filled with unity and renewal!
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Minitab training

Another comprehensive training session has been successfully completed for the entire team. Investing in Minitab training is essential to enhance analytical skills and foster professional excellence. In addition to strengthening individual…
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CEITEC reopening

"It was amazing and unforgettable, the reopening of CEITEC SBC. On the evening of March 20, CEITEC was reopened with an audience of over 250 people, including prominent figures, educational institutions, companies, and long-time partners. …
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Emergency Response

In February, I had the opportunity to share theoretical and practical knowledge in Chemical Emergency Response, including assessment techniques, control, monitoring, and environmental aspects involved in these situations. The training…
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MZF4 at ISPA Expo 2024

Excited to be representing Mazzaferro Monofilamentos at the ISPA Show in Columbus this week! ISPA is the world's largest tradeshow exclusively for the sleep products industry. Looking forward to connecting with industry leaders and exploring…
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International Women’s Day

WOMEN'S DAY: celebrating the achievements of women everywhere! International Women's Day is celebrated annually on March 8th to recognize the social, economic, cultural, and political achievements of women. It is a day to celebrate women's…
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USA & Canada Roadshow 2024

Our Business Manager, Giorgina Guasti, is embarking on a roadshow across North America from March 10th to 16th, covering the Northeastern USA and Canada. During this tour, she'll be engaging with clients, prospects, and industry leaders in the…
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MZF4 at Board Academy Brazil

Highlighting our COO Monica Vilah's participation in Board Academy during the Board Insights event held in February... A unique moment for enhancing our governance and the continuous development of our C-level executives. Board Academy…
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Training for Boiler Operator

The Boiler Operator training based on brazilian Regulatory Standard No. 13 (NR 13) establishes requirements related to the installation, inspection, operation, and maintenance of the equipment, aiming at the safety and health of our workers. …
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MZF4 at CEITEC

Today we had the partnership strengthening meeting between MZF4 and CEITEC (Center for Entrepreneurship and Technological Innovation) in another initiative of our HIT (Innovation and Technology Hub). We had the participation of our CEO, Claudio…
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White January and Mental Health

We want to share an incredible experience from the Mental Health Challenge held at MZF4, with the participation of employees from various departments, aiming to Practice Empathy. By offering help and paying attention to the emotional needs of…
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MZF4… MZF40

Dear friends, colleagues, and partners... It is with great emotion and gratitude that we reach the end of this special year for all of us at MZF4. Next year we celebrate four decades of a journey marked by overcome challenges, memorable…
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Recognizing excellence: celebrating our Good Job program!

Today marked a special day at MZF4 as we came together to acknowledge outstanding performances through our Good Job program. It's a moment of recognition for several employees who've shown exceptional dedication and achievement during the whole…
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Mônica Vilah on YouTube

Dear colleagues, partners, and friends! I recently took part in another edition of the "Na Prosa com Bertaglia" program, hosted by Paulo Roberto Bertaglia. During this session, we engaged in a meaningful discussion on "ENHANCING PRODUCTIVITY…
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MZF4 at CEFORPE

We're proud to share our COO Mônica Vilah's participation at the event hosted by the Secretariat of Economic Development, Science, Technology, Labor, and Tourism of São Bernardo do Campo (state of São Paulo, Brazil) held yesterday at CEFORPE…
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Blue November 2023

United for men's health! This Blue November, we come together to raise awareness about men's health. It's a time to emphasize the importance of preventive check-ups, adopting healthy habits, and fostering open conversations about crucial…
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MZF4 at Expoferretera

A week of intense work at ExpoFerretera in Buenos Aires. Exploring trends, updating knowledge and techniques, and exchanging experiences with both old and new partners! Thanks to Daniel Vagliente (FGP) and Andres Olivera (our local trade…
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SIPATMA 2023

Last week marked the annual Internal Week for Accident Prevention and Environmental Awareness (SIPATMA) at MZF4. This significant event involved a series of initiatives dedicated to raising awareness among our dedicated team regarding…
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ExpoFerretera 2023

ExpoFerretera (International Exhibition of Hardware, Sanitary, Paint, and Construction Materials) kicks off today, and Mazzaferro Monofilaments will be in attendance. Another chance to connect with our clients, prospects, and leads in Argentina…
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International Color Chart

I want to thank Mr. Enzo Mesisca (owner at International Color Chart) for the kind meeting held yesterday in Telgate, Italy. We felt that Mazzaferro Color Charts soul and legacy are in good hands! The company can certainly praise being…
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Emergency Response Plan

In October we took a significant step towards ensuring the safety and well-being of our team. We introduced our Emergency Response Plan, a comprehensive guide designed to address various emergency scenarios in our manufacturing environment.…
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Mazzaferro Monofilaments Europe Roadshow

Our Business Manager, Giorgina Guasti, will be in a roadshow in Europe, from November 19th to 25th. Covering Spain, Swiss, Italy and France, connecting with clients, prospects, and industry leaders in technical filaments market. Giorgina…
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World Quality Day

This quote by Vince Lombardi underscores the importance of a commitment to excellence in all areas of life, which is fundamental to the pursuit of quality. Vince Lombardi is known for his work in the field of quality and excellence, and…
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Campaigns 2023

In the past two months, we have supported campaigns for Suicide Prevention (Yellow September) and Breast Cancer Awareness (Pink October). Our goal was to provide our employees with essential information for their health and well-being. …
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Fire Brigade Training 2023

This month, we had our Fire Brigade Training, held at the Águia de Fogo training center (São Lourenço da Serra, state of São Paulo, Brazil). Many practical tests, combining fun and learning, including smokehouse exercises, fire extinguisher…
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MZF4 at TIC ABC Paulista

I was present at the TIC ABC Paulista event... a showcase of excellence in Innovation and Technology, with Sebrae for Startups, ABC Valley, Mauá Institute of Technology, and CEITEC. Thanks and congratulations to the authorities, university…
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Workshop Budget 2024

A moment from our workshop held on October 19th. Conducting the meeting with managers for the 2024 budget, which was based on Agile, Lean, 6 Sigma, OBZ, SWOT, SMART Goals, and OKR processes, cascaded across all levels. Putting Business…
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MZF4 at CEITEC (São Bernardo do Campo)

Mônica Vilah, our COO, had the honor of participating in another session at the HUB/HIT Innovation event hosted by CEITEC (Innovation and Technology Center) in São Bernardo do Campo (São Paulo, Brazil). Above all, it's truly motivating…
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Alexandre Fuzinelli at Hopeday

We are deeply thankful for the opportunity to have one more member of our MZF4 team, Alexandre Fuzinelli (Plant Manager of Mazzaferro Medical), participate in the HOPEDAY event this week. Another stride towards our commitment to share…
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Mazzaferro Medical at Hopeday

Exciting news! Our journey through the world of expertise continues at HOPEDAY, and this time, we're thrilled to present Alexandre Fuzinelli, Plant Manager of Mazzaferro Medical. Join us on October 4th at 7:30 PM at Faculdade Anhanguera…
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Pink October 2023

Breast cancer affects millions of people worldwide, and information is our most powerful weapon against this disease. I encourage everyone to stay informed, undergo regular screenings, and support organizations at the forefront of research…
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Hopeday was a resounding success

First, with our Plant Manager Mônica Vilah. Joining forces with other accomplished professionals, each bringing their unique career journeys towards success to the forefront. Then this week marked a remarkable achievement for Daniela…
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Back to HOPEDAY 2023

Following the success of our Plant Manager, Mônica Vilah's participation at the HOPEDAY event, we are thrilled to announce that Daniela de Moraes, our Coordinator of Quality and Regulatory Affairs, will also be taking the stage at this prestigious…
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Healthcare Innovation

A dynamic forum featuring Mônica Vilah, COO of MZF4. Proud to be a part of HIHUB.TECH Healthcare Innovation, a significant advocate for innovation in the healthcare sector. The active discussion revolved around ESG & Healthcare Innovation: •…
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MZF4 at Innovation and Technology Hub

I was honored to receive an invitation to join the Innovation and Technology Hub of São Bernardo do Campo (HIT), a collaborative initiative supported by the Municipality, the Department of Economic Development, Science, Technology, Labor, and…
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MZF4 at Hopeday 2023

We are honored to announce the participation of our Plant Manager, Mônica Vilah, at the HOPEDAY event, where she will share her successful journey and inspire fellow professionals with her extensive and rich experience. Events like these…
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MZF4 at Andritz Brazil

Today, our Business Manager, Julio Tsukada, visited Andritz, our client in Rio de Janeiro (Brazil). Andritz is one of the largest companies in PMC (Paper Machine Clothing) sector. Thanks to the technical team who nicely welcomed us on this…
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Minas Gerais (Brazil) Roadshow

Some moments of our roadshow in the state of Minas Gerais (Brazil) last week. Tricostura: one of the largest companies producing polo collars for t-shirts located in Divinópolis. Rosana de Freitas (Supplies) Santanense: a company…
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Quality and 5S Program

Today we had a new integration of our team... Thanks for the success in the Quality and 5S Program. Congratulations to everyone! Mônica Vilah | Plant Manager
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A valuable partnership

Grateful for the valuable partnership! MZF4 Quality and HR teams joined forces to deliver empowering training on Innovation for our Quality Control team. Special thanks to Priscila Domingues for her outstanding support and expertise throughout…
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Coffee with the Board

Today we held another Coffee with the Board here at MZF4! Board: Eduardo De Callis | Sales & Marketing Director Mônica Vilah | Plant Manager Mônica Biajo | HR Manager Team: Fernanda Guidetti Martins Franco Machado Priscila…
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Evonik at MZF4

MZF4 Procurement area received the Evonik commercial team, an important partner/supplier for current business dealings and future opportunities. Thanks to Marilia Vieira, Leila Pagan and Lucas Alonso for their kind visit! Monica Vilah…
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Mazzaferro Household and Brazilian Northeast

This week we received the visit of important distributors from the Northeast of Brazil. Great opportunity to further strengthen ties with our partners in the region. May 16th: Compare Paraty Group (Pernambuco, Alagoas and Bahia) with the…
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Cromex at MZF4

Being visited by the supplier Cromex at MZF4 facilities in São Paulo (Brazil). Thanks to Andressa Oliveira (Product Development Specialist) for attending our Product Development & Innovation Meeting. One more good partnership for prospecting…
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Mother’s Day

Congratulations to all Mothers! Mother's Day is a commemorative date that annually honors the maternal family figure and motherhood. The date of celebration varies according to the country. In Portugal and in the PALOP (African Countries…
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Roadshow Argentina 2023

Great meetings during the roadshow of our Marketing & Sales Director, Eduardo De Callis, in Argentina, with our partner Andres Oliveira last week! Meeting with Walter Berger, distributor based in Córdoba. With Luís and Máxi…
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Colgate at MZF4

A special meeting with Colgate team at MZF4 in São Paulo (Brazil). Grateful and honored by the presence of Fernanda Cury and João Reguero, who got to know our bristle production facilities. We presented our continuous quality improvement…
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Recertification ISO 13485

This week MZF4 had its Quality Management system recertified at Mazzaferro Medical under ISO 13485. Here is a part of those involved in the process! Congratulations to everyone for their dedication. Quality is what we do when no one is looking! Daniela…
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Mission Accomplished in China

Our COO, Maycon Santos, begining the roadshow in China with presence at Chinaplas: one of the largest and most relevant fairs for the raw materials sector in the world! Our gratitude for the special welcome at Shandong Guangyin…
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Argentina Roadshow

Our Marketing & Sales Director, Eduardo De Callis, is on another MZF4 Roadshow. Meeting in Argentina, throughout this week, relevant players and strengthening our relationship with local companies.
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Mazzaferro Color Charts

MZF4 Group decided to divest of Color Charts to focus on Mazzaferro Medical and Mazzaferro Monofilaments Business Units. Mazzaferro Color Charts is already slowing down the operation since some months and, till May 19th 2023, will stop definitively…
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Medical Innovation lab

Bringing our origins and focusing on tomorrow... Mazzaferro Medical is inaugurating its Innovation Lab. With a meaningfull key visual which synthesizes this connection between past and future: "Since always... a step ahead". Mazzaferro…
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Certificate of Renewable Energy 2023

One more time we are proud to share our Atmospheric Emissions results. By choosing renewable energy sources, MZF4 avoided the emission of 252.10 tCO2e in 2022. MZF4: innovation for you.
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Mazzaferro Household in Maranhão

Meeting held in Imperatriz (State of Maranhão, Brazil) with Jorge Batista's team, one of the most relevant distributors in the Brazilian Northeast. A very special moment in favor of the growth of Linea Bella's presence in the country. Antonio…
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China roadshow 2023

Our COO, Maycon Santos, will be at a new MZF4 roadshow. An opportunity to meet suppliers, leads and prospects in raw material market, keeping us closer to major players specially in Asia! • Chinaplas: April 17-20 • Canton Fair: April…
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Happy Easter

We at MZF4 wish our customers, employees and partners a great Easter! Much renewal, faith, prosperity, strength and health to all! Happy Easter! Buona Pasqua! Feliz Pascua! Frohe Ostern! Joyeuses Pâques! Feliz Páscoa!
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MZF4 at Ononoday

Our COO, Maycon Santos, at another Ononoday: an event about innovation with presence of Natura, Suzano and AB InBev. Thanks to Alejandro Bossio (Business Director), Ornella Nitardi and Edson Akiyama (Open Innovation Team) from BASF for…
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Historic result

A special occasion to congratulate all professionals who contributed to the historic result obtained in Q1 of this year. Gratitude to the great team we have (both those in this photo and those who are not). The work of each one is essential…
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MZF4 at Plástico Brasil 2023

Our COO Maycon Santos with Julio Tsukada (Innovation and R&D Manager) at Plástico Brasil 2023, the international plastic fair that took place in São Paulo (Brazil). Our Strategic Sourcing Specialist, Victor Oliveira, was also present…
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MZF4 at SENAI CETIQT

A kind meeting with Rafael Rocha (Relations Coordinator) at SENAI CETIQT (Textile Technology and Chemistry Center) of SENAI (National Industrial Apprenticeship Service) in Brazil, for a possible partnership soon! Julio Tsukada |…
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MZF4 at Recap K Fair

Our COO, Maycon Santos, was at the Recap K Fair, an event about Circular Economy promoted by Onono, a BASF accelerator. Companies such as Braskem and Havaianas participated, presenting their actions to contribute to this theme. MZF4…
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Next 70s have just begun

Mazzaferro turns 70... with much success and willingness to face the next 70 years! In this celebration, the second generation of the family (represented here by brothers Claudio, CEO at MZF4 and Maurizio, CEO at Mazzaferro Fishing)…
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Thank you

"I leave Mazzaferro Medical with a feeling of gratitude for the company, the work done and the friendships built! I thank everyone who was with me on this journey of learning and exchanging experiences: managers, peers, customers and all areas…
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International Women’s Day

Our tribute to all women in every part of the world!
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Design Thinking in Mazzaferro Medical

Today we had a Design Thinking about Mazzaferro Medical strategy and operation risks prevention. We use a lot of this tool to boost innovation and it's part of our Innovation Management System. Mazzaferro Medical: a MZF4 business …
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Communication

Communication: This will be one of the pillars I promised to develop in 2023. Always at the beginning of each year I review the personal and professional goals I set for myself. This time, when reviewing last year's goals and defining…
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To MZF4 Team

Another year is ending. A year of intense work that brought us great results! Once again the MZF4 team shows dedication, passion, resilience, and competence. We still have a lot to improve, but the signs are clear and indicate our very large…
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Ending the year

Ending the year... We had a great one, with results above budget. Managing many process improvements, layout changes, new people coming… this was our 2022. It was also a moment to reflect on the lessons learned and look at the challenges…
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Thank you, girls

Today we at Quality and HSE departments had a special breakfast! An occasion to remember important moments and achievements we had in 2022 at MZF4. And also, to plan our 2023 in a light and relaxed way. I am very proud of the team we…
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Finishing (and celebrating) 2022

End of Year Celebration 2022 Commemorative meeting of MZF4 employees at Churrascaria Varandão (São Bernardo do Campo). A special opportunity to bring our team together and celebrate a year of great commitment, cooperation,…
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SIPATMA 2022

From November 21st to 25th we had the 2022 edition of SIPATMA: our Internal Week for the Prevention of Occupational Accidents and the Environment at MZF4. All teams (from all shifts) were presented to very important topics such as Quality of…
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Colombia Roadshow 2022

Ronaldo Carapiá (International Business Manager of MZF4) meeting Diana Garcia, Purchasing Director at Placecol S.A. in Colombia. Founded by Javier Garcia, with 45 years of history and a solid 3-year relationship between our companies... which…
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World Quality Day 2022

MZF4, a Mazzaferro Group company, guides its decisions and activities looking for results that guarantee the satisfaction of all the people who collaborate with its operation: customers, employees, shareholders, suppliers and the community. Info:…
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Akna Training 2022

Today in another Akna Software training, on its system for digital communication (email marketing, SMS and landing page) which we use at MZF4. An important chance to improve our skills using this software, expanding possibilities in our actions…
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MZF4 at K Fair (Germany)

Finishing works at K Fair in Düsseldorf (Germany): the world's no.1 plastics and rubber fair. An incredible 8 days, meeting several suppliers of raw materials, additives and machinery. Great experiences, news, trends and insights about processes,…
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The Founder’s Legacy

MZF4 is a result-oriented, dynamic, agile company with customized solutions. It seeks specialties with high added value, with the potential to enter global chains. Since the foundation of Mazzaferro in 1953, we have been a B2B MTO ("made…
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Pink October 2022

Pink October at MZF4... Reinforcing the importance of prevention and early diagnosis of breast cancer! In Brazil, Pink October is an awareness campaign whose main objective is to alert women and society about the importance of prevention…
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Coffee with Directors

Today we had our "Coffee with the Directors" again. It is a very important moment for our employees to share each other's daily lives. Thus, assertively, we seek to implement improvements. Thanks to everyone who organized the event: Mônica…
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Process Plan Training

Amazing team! Thanks for the commitment of all leaders in the "Process Plan - Production Changeover" training. Our main objective is to align everyone involved and provide training on Benchmark of processes. Replicating good practices, seeking…
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North America Roadshow 2022

Thanks to Brian Padgett (Sales/Operations Manager), Patti Silvers (VP ​​Operations/Finance) and also to Cathy Amos (President) for the kind reception to our International Business Manager, Ronaldo Carapiá, at Norville Industries plant…
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MZF4 at Febratex 2022

Maycon Santos (COO) and Alexandre Fuzinelli (Innovation and R&D Manager) today at Febratex 2022 (Blumenau, state of Santa Catarina, southern Brazil). Febratex (promoted by Febratex Group) is considered the most important fair in the Americas…
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Fire Brigade Training

More than 70 employees are receiving fire brigade training at MZF4 this week. Very important issues such as what to do in case of fire, how to use fire extinguishers and hydrants, our emergency response plan and other releated subjects. Coordination…
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Eureka Awards 2021

Eureka is one of the programs that stimulate innovation at MZF4, as part of our ISO 56002:2019 Innovation Management System. An internal program for presenting ideas from company's employees and collaborators to improve processes, communication…
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Social and Environmental Responsibility

At MZF4, we believe in the importance of social and environmental responsibility. Over the years, we have implemented various initiatives aimed at minimizing our environmental footprint and positively impacting the communities in which we operate.…
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Innovation Committee

Here are some moments from the latest meeting of our Innovation Committee, implemented after MZF4 became the first company in Latin America to receive the ISO 56002 Innovation Certificate in 2019. In a constantly evolving world, innovation…
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Mazzaferro receives tribute from Itaú Unibanco

A longtime partner, bank prizes the company's 65 years of innovation, performance and governance. Celebrating 65 years of dynamism and thriving business renovation, Mazzaferro has been awarded yesterday by one of their most valuable strategic…
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Go Mazzaferro!

Mazzaferro Group are among the fastest growing SMEs in Brazil! Pictured above: Renato Beluzzo (Financial Manager), Wesley Ortolani (CFO) e Fabrício Saad (CMO)
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Reverse logistics: the importance of awareness

Since 2010, Law 12.305 on reverse logistics has been in effect in Brazil, which is part of the National Solid Waste Policy (PNRS). According to the law, companies are responsible for the products they place on the market, and should monitor…
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More than a trend, a business strategy

While the term "innovation" is increasingly common among professionals in many different industries, do you really know what it means for the world? Can you imagine innovation being able to break the business barrier, shape the way of thinking…
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