Hyper.PRO: new label music strings for professionals

Mazzaferro launches own brand of musical strings focused on professional market (Elaine D’Avila) Blind test, conducted with five other brands, proves the product's greater durability and sonority Leveraging the Italian-American…

New own brand for musical strings

Mazzaferro launches own brand of musical strings (Jeane Morais) Focused on the professional audience, Hyper.PRO is the company's new business unit, uniting the best of American, Italian and Brazilian DNA. After decades as a supplier…

Mazzaferro on the cover of Economia S/A magazine

MAZZAFERRO: 65 YEARS CONQUERING THE WORLD Reference company in the manufacturing industry celebrates anniversary with much innovation, strong governance and global expansion Exactly 65 years ago, the Italian immigrant Nello Mazzaferro,…

Registration in stimulating innovation

Patent: the importance of registration in stimulating innovation -- Innovation has been the strategy of many companies to circumvent the economic crisis that has plagued the country for some years. Creating new products for new markets…

Hire ready or invest in training?

Article by Mônica Biajo in O Estado do Mato Grosso do Sul newspaper: Employees: hire ready or invest in training? "Through a performance monitoring system, the dismissal rate tends to be very low. When problems are easily identified,…

ContNews: stimulating innovation

Patents: the importance of registration in stimulating innovation (Miriam Bastos) Innovation has been the strategy of many companies to get around the economic crisis that has plagued the country for some years now. Creating new products…

Logweb: Outsourcing and Quality

Outsourcing of logistical services: in search of quality and cost reduction While some companies keep their logistics operations under lock and key, considering them strategic in a highly competitive market, others delegate these operations…

Estadão: Mazzaferro seeks internationalization

Nylon thread manufacturer Mazzaferro seeks internationalization Mazzaferro Monofilamentos, a nylon manufacturer in Brazil that serves industries and companies in the health, household and beauty segments, is seeking new and more markets abroad.…

Comex: Mazzaferro plans to increase exports

Mazzaferro plans to raise exports to 50% of revenue and focuses on expansion in Arab countries (Ana Cristina Dib) São Paulo - Brazilian company Mazzaferro aims to increase its exports from the current 30% to 50% of net revenue in three…

Canal Executivo: exports should rise to 50% of revenue

Mazzaferro Monofilament's exports should rise to 50% of revenue From commodities to specialties, from local to global. This has been the strategy of Mazzaferro Monofilamentos, which, 34 years ago, started transforming nylon into a wide range…

ANBA: Mazzaferro expanding into the Arab market

The Brazilian company manufactures a wide range of polymer products to the medical, cosmetics and home appliances fields. It has been in the Arab markets of Morocco, Egypt, Jordan and expanding to the Gulf. São Paulo – Brazilian company…

Cosmetic Innovation: challenges of beauty brands

The challenges of beauty brands facing the post-consumer (Heloisa Bomtempo) The beauty market presents many differentials in relation to other consumer goods sectors. More and more, we see the empowerment of people, who know themselves better,…