Posts

Hyper.PRO: new label music strings for professionals

Mazzaferro launches own brand of musical strings focused on professional market (Elaine D’Avila) Blind test, conducted with five other brands, proves the product's greater durability and sonority Leveraging the Italian-American…

New own brand for musical strings

Mazzaferro launches own brand of musical strings (Jeane Morais) Focused on the professional audience, Hyper.PRO is the company's new business unit, uniting the best of American, Italian and Brazilian DNA. After decades as a supplier…

Portal Press: new communication agency

Mazzaferro creates communication agency specialized in the beauty market Mazzaferro is giving a new and important direction to its history. The company has just announced the creation of its first business unit focused exclusively on the…

More than a trend, a business strategy

While the term "innovation" is increasingly common among professionals in many different industries, do you really know what it means for the world? Can you imagine innovation being able to break the business barrier, shape the way of thinking…